Invision
rebranding collateral
Mission
Rebranding of Sacramento’s Art Directors & Artists Club, involved: investigating design problems from its origin, exploring solutions & developing an effective concept.
The new identity logo was designed for ADAC. It symbolizes the bridge between the creative class, & the relationship among Sacramento’s different artists.
Brand Book & Style Guide
ADAC brand book was designed to illustrate the history, today & future of the creative class in Sacramento. It introduces ADAC’s new look & underlines the goal & purpose of its existence. The book consists of various photographs & illustrations that complement each other through repetitive line directions, shapes, forms, colors, & textures.
