product line

Good design is good business.

Thomas J. Watson Jr.

A semester long project covering the entire area of fabric & product line production. From brainstorming many possible directions & narrowing down to a specific theme, to designing the final three interchangeable patterns that are applied to various fabrics via fabric printing vendors.

The fabrics are then transformed into products that belong to the same line & include a personally sewn cotton skirt, handbag, & silk dress. The project also involved logo design, mission statement, packaging, swatch book, product catalogue, specification sheets & a thorough five year business plan.